Harley’s Long-Rumored Bronx Seems to Be On Again

Still Alive?

It's been years since Harley-Davidson first teased us with the Bronx, a mid-size naked bike that was set to be powered by the new Nightster's Revolution Max 975cc powerplant. The Bronx was one component of Harley's More Roads to Harley-Davidson" product strategy that spawned the Pan America and LiveWire, but it seemed dead after former CEO Matt Levatich resigned in 2020. However, now it seems that the Bronx may live on after all.

Photos: Harley-Davidson

Moving Forward

That's because Harley recently filed a trademark for the "Bronx" name, according to Cycle News, which would seem to indicate that MoCo may in fact move forward with expanding its lineup past the classic cruisers that it's known for. 

Photos: Harley-Davidson

Paper to Produce

Of course, trademarks get filed all the time, but that isn't always a guarantee that an actual physical product will follow. However, it makes a lot of sense in this particular case, as Harley pretty much had the Bronx ready to go, design wise, a couple of years ago.

Photos: Harley-Davidson

Legal Issues

What's particularly interesting about this filing is the fact that the new Trademark Modernization Act changes U.S. trademark law to make it easier to cancel unused trademarks. This also opens the door for an owner's rights to a trademark to be revoked three years after it was filed, if that trademark hasn't been used commercially by that point.

Photos: Harley-Davidson

Intent to Use

Harley previously trademarked Bronx back in 2017, which means that if it didn't renew that trademark, it would make it easier for another company or entity to come along and challenge its use. Harley filed the new Bronx trademark under "B1," which is an "intent to use" filing, too.

Photos: Harley-Davidson

Sure Sign?

The other kicker here is that filing a B1 trademark means that the company has to create a product with that name attached, essentially guaranteeing that there will be some kind of Harley Bronx roaming our streets in the coming years.

Photos: Harley-Davidson

Coming Soon(ish)

When that will be, exactly, remains to be seen, but recent tea leaves suggest that the Bronx could enter production very soon. For now, we'll just have to wait and see what happens, but this is great news for anyone that's enamored with the idea of a Harley-branded street fighter.

Photos: Harley-Davidson

>>Join in the conversation about the Bronx right here in Harley-Davidson Forums.

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