Harley-Davidson Celebrates 120 Years In Style

The company has endured some challenges over the past century-plus.

By Brett Foote - February 2, 2023
Harley-Davidson Celebrates 120 Years In Style
Harley-Davidson Celebrates 120 Years In Style
Harley-Davidson Celebrates 120 Years In Style
Harley-Davidson Celebrates 120 Years In Style
Harley-Davidson Celebrates 120 Years In Style

Notable Milestone

Harley-Davidson is one of the oldest and most iconic manufacturers in American history, a company that was founded in 1903 and one of only two motorcycle makers - along with Indian - to survive the Great Depression. Harley has faced its fair share of adversity in the years since, but is still going strong as the company prepares to celebrate its 120th birthday in style.

Photos: Harley-Davidson

Big Reveals

In addition to revealing its 2023 motorcycle lineup - as is typically the case in January of each year - MoCo is also pulling the covers off its first annual Harley-Davidson Homecoming, which the company calls "a celebration 120 years in the making."

Photos: Harley-Davidson

New Gear

This massive celebration kicks off with the reveal of the first wave of new 2023 Harley-Davidson motorcycles, Genuine Harley-Davidson Accessories, and Harley-Davidson MotorClothes gear and apparel, which will be available at authorized Harley-Davidson dealerships afterward.

Photos: Harley-Davidson

Big Celebration

Next up, the 2023 Harley-Davidson Homecoming event will fill four days with music, food, and moto-culture at multiple venues throughout the Milwaukee area on July 13-16, 2023. Details on entertainment, scheduled events, venues, ticket packages, and lodging will be posted at Harley-Davidson.com, where visitors can also sign up for ongoing Homecoming updates. Everyone is welcome and invited from riders and co-riders to fans and families.

Photos: Harley-Davidson

The Year Ahead

"2023 marks the 120th Anniversary of Harley-Davidson during which we’ll honor our rich heritage, celebrate with our fans and riding community, and reveal our newest motorcycles and product offerings,” said Jochen Zeitz, Chairman, President, and CEO of Harley-Davidson. "Please join us as we kick off our 120th Anniversary with exciting new model introductions and a peek at what we have in store for the landmark year ahead."

Photos: Harley-Davidson

>>Join in the conversation about H-D's 120th anniversary right here in Harley-Davidson Forums.

For help with your do-it-yourself maintenance and repair projects, please visit our how-to section in the forum.

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