not sure why they didnt have any event for releasing it unless the media was uninvited and was a private event. It looks like it could be production it has relocated reflectors which dosen't seem like a thing that a custom shop would do and it has a new front end using the forks from the R but not the triple tree setup. The rear end may be like the rocker, maybe they're hung up on the clean rear end look? It has wheels from the 08 D I figure they wouldn't have designed a new wheel for a one year run. I think it could be production because the whole thing looks like its in keeping with the "raw" style of bike that they seem to like now, and the less is more philosophy. Some of the components that come on stock vrods are still there\\\\\\; the grips, pegs, mirrors switch housings. Its all still speculation at this point