Expect to pay MSRP plus freight, set-up and tax. If you can get it for less, great, but don't be suprised if you can't. A lot of dealerships don't want to bargin on 2010's right now.
Bought mine for msrp, freight amd prep, but they threw in HD 4 position quick disconnect and back pad and bar for the wife, (thats over $500), after a little work, also gave me $3k more for my metric trade than what book said or thought I would get, even with HD chipping in an xtra $500... I was happy with the deal!