You Gotta Pay Full Price!!!
#21
01-30-2010 | 09:44 AM
#22
01-30-2010 | 10:03 AM
Road Master
Joined: May 2009
Posts: 1,009
Likes: 0
From: Cibolo,Texas
I always wanted a Harley, even when i couldn't afford one. Got out and worked for a living. Paid my dues!! Don't get me wrong their are other alternatives to owning a Harley, metric bikes can be fun! But, when i went to trade mine 1800VTX no Harley dealer in my area would touch it for what i and Kelly blue book said it was worth. I don't have this problem even now with my Harley. Seems there doing something right!
+1
#24
01-30-2010 | 10:20 AM
Road Warrior
Joined: Jan 2010
Posts: 1,570
Likes: 2
From: East Tennessee
There's a difference between cheap and less expensive and more affordable to a degree without everyone having one. Part of marketing is to maintain a planned profit growth. That can't be accomplished if more units are not sold. The down side of that is when the economy is a major player things don't happen the way everyone want them to. Normal planning is out the door when that happens.
#25
01-30-2010 | 11:09 AM
Extreme HDF Member
Joined: Nov 2007
Posts: 10,787
Likes: 2,132
From: Texas
I don't have a problem with that strategy. I, like everybody else, wants to get the best deal possible and I will go out of my way to get it. But when you start seeing a business cutting prices (and their margins) just to move product, then you know they overproduced.
I suspect in the case of Harley that they know their volumes are not going to increase a lot even if they implement substantial price cuts since these are luxury items. If a potential customer is feeling the financial pinch or worried that he might, then he probably won't be looking at a new bike whether its $20K or $18K. So, if they cut prices, volumes don't increase substantially but their gross profit takes a huge hit. I think I'd rather buy from a smaller but successful company rather than one that tries to be everything to everybody and may not be around next year.
I suspect in the case of Harley that they know their volumes are not going to increase a lot even if they implement substantial price cuts since these are luxury items. If a potential customer is feeling the financial pinch or worried that he might, then he probably won't be looking at a new bike whether its $20K or $18K. So, if they cut prices, volumes don't increase substantially but their gross profit takes a huge hit. I think I'd rather buy from a smaller but successful company rather than one that tries to be everything to everybody and may not be around next year.
I have bought several new motorcycles in the past, and I never did try to get the deal down too the LAST dollar. I know that a few do, but not all that many. The MOCO is just betting that there are more saps like me, than not. That what this strategy is all about.
#26
01-30-2010 | 12:06 PM
Extreme HDF Member
Joined: Apr 2008
Posts: 13,023
Likes: 988
From: Just Outside Chicago
#28
01-31-2010 | 01:24 AM
Road Captain
Joined: Apr 2009
Posts: 537
Likes: 0
From: Columbus, Ohio
#29
01-31-2010 | 04:52 AM
Elite HDF Member
Joined: Jun 2007
Posts: 4,867
Likes: 267
From: People's Republic of Boulder Colorado
Two words - UG LEE!