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Harley sales (80% M8) for 2019 - Just the Facts

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  #1  
Old 01-29-2020 | 08:06 PM
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Default Harley sales (80% M8) for 2019 - Just the Facts

Just the facts. No commentary from me. The Harley Davidson Financials for full year 2019 and the 4th Qtr of 2019 were released today and speak for themselves. 79% of HD's motorcycle unit sales are from bikes with the M8 engine.

Side note: No data provided on the launch of the LiveWire. In fact, the LiveWire is completely absent from the 4th Qtr Financial Report. The full presentation is here: http://investor.harley-davidson.com/...4-746be4582986

Here are a few of the key slides:










 
  #2  
Old 01-29-2020 | 08:22 PM
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3 months ago the profits were down 24% and share price rose. Now profits are up, yet share price sinks? I thought that the motivation for investors in a company was profits.

I personally like that HD is really trying out several new products, and pushing international sales rather than trying to get new customers in North America, where the market is flat. I honestly think the future is in Asia and Europe, not at home.

Like it or not, it is a global market.
 
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  #3  
Old 01-29-2020 | 08:47 PM
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Originally Posted by Scout
3 months ago the profits were down 24% and share price rose. Now profits are up, yet share price sinks? I thought that the motivation for investors in a company was profits.

I personally like that HD is really trying out several new products, and pushing international sales rather than trying to get new customers in North America, where the market is flat. I honestly think the future is in Asia and Europe, not at home.

Like it or not, it is a global market.
Not going to work. There is no margin in small bikes. Harley will never be able to compete with the Japs on small CC bikes. The Japs will flood the market and decimate Harley and sell every one for a loss because they dont care and will make a point. I mean its not like they havent done it before.
Sorry Harleys bread and butter are nice big meaty damn near 2 litre touring bikes that they can get a huge margin on each one sold and #1 priority should be North America.
It is what it is.
 
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Old 01-29-2020 | 08:49 PM
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Oh no!! Harley's sales are down in the winter........AGAIN!!
 
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  #5  
Old 01-29-2020 | 08:56 PM
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Originally Posted by Germansheperd
Not going to work. There is no margin in small bikes. Harley will never be able to compete with the Japs on small CC bikes. The Japs will flood the market and decimate Harley and sell every one for a loss because they dont care and will make a point. I mean its not like they havent done it before.
Sorry Harleys bread and butter are nice big meaty damn near 2 litre touring bikes that they can get a huge margin on each one sold and #1 priority should be North America.
It is what it is.
International sales are rising and will surpass the home market within the next few years. Pan America, and other new models are the future. HD needs a winner, and that's not happening at home with the current bikes, Not because the bikes are bad, but because the current buyer demographics aren't there. I really want them to be a leader again rather than struggling for a lousy $13 million in profits. I have to support the current direction management is taking them, because trying to get new riders to accept an old "style" just won't fly. But my opinion, and $2 will get you a cup of coffee.
 
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Old 01-29-2020 | 08:58 PM
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Originally Posted by IzzoQuazzo
Oh no!! Harley's sales are down in the winter........AGAIN!!
Ummmmm, it does have the whole year report........
 
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Old 01-29-2020 | 09:24 PM
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Originally Posted by IzzoQuazzo
Oh no!! Harley's sales are down in the winter........AGAIN!!
Winter is the same every year yet sales were lower this winter than they were last winter.

And 2019 was lower in sales than 2018 which was lower in sales than 2017, which was lower than 2016, which was lower than 2015, which was lower than 2014, which was lower than 2013, which was lower than 2012.
 
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Old 01-29-2020 | 09:46 PM
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LMFAO

Retail sales

Bottom line is global retail sales were down 1.4% with a 3.1% drop in the US and slight 0.5% increase in international markets. The share price dropped 3% after the overnight announcement.

The most promising sales result was a 2.7% rise in Asia/Pacific which includes Australia, ASEAN countries and Japan.

However, Australia isn’t contributing to that result with sales down 7.9%.

By comparison, European sales were down 3%, Latin America -3.9% and Canada -7.7%.
WOW.....
rolling eyes
other news .... made enough on GE today to maybe go do my part and buy another new bike
lmao
chicken little and bs sky falling is getting old
Me thinks somebody shorting HOG. Lol
 

Last edited by Bumpandrun; 01-29-2020 at 09:47 PM.
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Old 01-29-2020 | 10:32 PM
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Originally Posted by Scout
International sales are rising and will surpass the home market within the next few years. Pan America, and other new models are the future. HD needs a winner, and that's not happening at home with the current bikes, Not because the bikes are bad, but because the current buyer demographics aren't there. I really want them to be a leader again rather than struggling for a lousy $13 million in profits. I have to support the current direction management is taking them, because trying to get new riders to accept an old "style" just won't fly. But my opinion, and $2 will get you a cup of coffee.
Pan America is the next V-Rod. Livewire is the next 500/700 Street....... Watch.
When its all said and done I’d take the 13m in profits vs putting anything in the Canadian stock market.
 
  #10  
Old 01-29-2020 | 10:59 PM
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Originally Posted by Heatwave
Winter is the same every year yet sales were lower this winter than they were last winter.

And 2019 was lower in sales than 2018 which was lower in sales than 2017, which was lower than 2016, which was lower than 2015, which was lower than 2014, which was lower than 2013, which was lower than 2012.
all I know is we're enjoying our new Harleys..again..each year have more friends to ride with and ride more miles and have more fun than the year year before, since 2005, 06,07,08, 09,10, 11, 12, 13, 14, 15, 16, 17, 18, 19 and now 2020..life is good, enjoying and don't fuss, fret or concern myself with things I can't control..you should try it sometime
 
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