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Harley Bets Future On 'Female Customer Base'

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  #11  
Old 03-28-2009, 07:48 PM
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One of the problems Harley has is with there dealers. Not everybody wants to spend 20K on a bike, not everybody wants to finance. When I was shopping around from dealer to dealer no matter what I told them I was looking at they immediately started to sell up, like I wasn't able to decided what I wanted. I just happened to want a Sportster 1200C I'm not a big guy, I didn't want a big ole dresser but they were sure I did. I gave my business to the dealer that listened to what I wanted, how I was going to use it and gave me a good deal. If they would quit pushing the big expensive touring bikes they might get more business. Times are tuff, women are smart enought to know this and determined enought to have it there way.
 
  #12  
Old 03-28-2009, 08:03 PM
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This is news to you guys? When the 883c and 1200c were introduced in 04 they were marketed as having an easy pull clutch, smaller diameter hand grips and a lower seat height .
Who do you think they were trying to attract?
 
  #13  
Old 03-28-2009, 08:06 PM
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Funny thing is, I was at my dealer today hangin out with my buddy (he's the sales guy) and a 22 yr old Asian female came in today with her friend and started asking around about the Iron. She told us she is currently in the MSF program and she's looking to purchase the Iron in about 2 weeks. Got me a little excited

She also had huuuuuge *****
 
  #14  
Old 03-28-2009, 08:16 PM
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Originally Posted by Mandog
This is news to you guys? When the 883c and 1200c were introduced in 04 they were marketed as having an easy pull clutch, smaller diameter hand grips and a lower seat height .
Who do you think they were trying to attract?

Democrats?
 
  #15  
Old 03-28-2009, 08:17 PM
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I took the MFS class last summer and out of 12 of us 5 were women. 2 dropped out.
 
  #16  
Old 03-28-2009, 08:20 PM
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Old Fender Guy....that picture was hilarious!!!
 
  #17  
Old 03-28-2009, 08:21 PM
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Originally Posted by street_glider
Democrats?
 
  #18  
Old 03-28-2009, 08:35 PM
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My wife likes to ride makes things a lot easier she enjoys it
nice to see HD putting some effort on selling to women
 
  #19  
Old 03-28-2009, 09:12 PM
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If they are trying so hard to market to women, when am I going to see an ad with a half naked guy draped across a V-Rod?
 
  #20  
Old 03-28-2009, 09:19 PM
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Originally Posted by catlkn
If they are trying so hard to market to women, when am I going to see an ad with a half naked guy draped across a V-Rod?

mmmm... Marissa Miller....
 
Attached Thumbnails Harley Bets Future On 'Female Customer Base'-marisa_miller_harley_davidson01.jpg  

Last edited by Brettcr; 03-28-2009 at 09:22 PM.


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