the fatboy saved harley?
#52
RE: the fatboy saved harley?
I would say it was a business (mostly marketing) strategy transformation that saved Harley. The innovations and products, along with a brilliant change in image came about because of this strategy. To have open, clean, un-intimidating dealers and to have mainstream celebrities show off their hogs was remarkably successful, because they were able to change their image without losing their previous hard-core customer base.
The Harley marketing strategy is studied in many business schools as a successful example. "We fulfill dreams..."
The Harley marketing strategy is studied in many business schools as a successful example. "We fulfill dreams..."
#53
#58
RE: the fatboy saved harley?
ORIGINAL: AGRV8D
was there a website.... i ran a search on google and dogpile and came up with amazon and thats it.....
was there a website.... i ran a search on google and dogpile and came up with amazon and thats it.....
The part# is S2-860 for the '07 Softail Big Swoopies.
#60
RE: the fatboy saved harley?
You all may be right about fatboys but as far as I am concerned the Japanese helped save Harley by making more dependable bikes which pushed Harley in the right direction at one time Harley was all she wrote but then came the Japanese imports with v engines and more and more looking like Harley's. Yes i know there is no comparison but they were making more dependable bikes then Harley and Harley steeped up and made it right i firmly believe that the Japanese helped the situation