2018 Softails
#111
In reality Harley biggest challenge is the Adventure Touring. An area it has never been into. But BMW, Ducati, KTM, and the Japs are growing big with this in the USA. There is also the growing Indian competition, and to a lesser extent that of Triumph and Moto Guzzi. But the first with a shrinking cruiser market is becoming a concern.
It can pick some peaces but the biggest concern is the Adventure segment, this is something completely new for Harley and something it never did enter into. A wise move in this would be to make a Sportster Scrambler model with 20 kg less and a higher suspension. I'd say half of this is ready with the Roadster bike. But this enters young people into the brand and into the customization frenzy the Harley brand has.
It can pick some peaces but the biggest concern is the Adventure segment, this is something completely new for Harley and something it never did enter into. A wise move in this would be to make a Sportster Scrambler model with 20 kg less and a higher suspension. I'd say half of this is ready with the Roadster bike. But this enters young people into the brand and into the customization frenzy the Harley brand has.
Its not my cup of tea, but I do get it, and again, the above poster is right, in many parts of the world, it is really starting to take a bite out of the market. Would be interesting to see if a scrambler or some sort of Vstrom variant is on HDs radar.
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