I assume it is relatively new.I just saw it for the first time today...first thing I thought was..."...so simple A Gay Caveman could do it.."...:>)

http://www.youtube.com/watch?v=mwWfU18boOI

 

bump...added a link

 

I think the caveman and lizard commercials are childish. The latest powersports commercial is much better, with Karen Stoffer on her bike. Though she rides a Suzuki (maybe she'll get on a v-twin someday) she's been a great ambassador for Geico for years.
I've run across her several times over the years. She's a very nice person (not considering she's a hottie) and is lucky to even be racing after the tailgate of her hauler fell on her and crushed her. Geico has stood behind her during her recovery, and even in these hard business times. I don't see Progressive, Allstate, or some of the others on the side of a dragbike, "Walking the Walk". The others just "Talk the Talk".
I've been with GEICO since '72.