And the moco scratches its head trying to figure out how to sell more bikes? Getting people in the showroom is a good start. Having them go out the door shaking their heads in disbelief is not a good outcome.

 

My dealership (St. Charles Harley Davidson) has one. No additional mark-up. Now I doubt they'll take less than MSRP, but...

 

Limited time financing at 5.99% for well-qualified buyers. Loan origination fee may apply.
(T-Shirt Not Included)

 

I'm out!

 

Not all are listed, but you get the idea. MSRP vs Invoice https://seedealercost.com/power-sports/

 

For those who've never heard or learned it: Take the manufacturer's base price of the bike BEFORE any numbers are added (like freight and so on) and multiply that number by 0.85 to get the dealer's invoice price. In the case of the Revival model:

$29,200 x 0.85 = $24,820 invoice

Anything above invoice is profit. Freight, setup, prep, doc fees, and accessories are not 100% profit, though they undoubtedly generate extra gross revenue and net profit. No matter how you slice it, the dealer associated with the hang tag (above) is easily trying to make over $10,000 above invoice ...and maybe more.

 

Looks like it can stay right where it is. IMO it does not look good it looks unfinished. Looks like a new bike trying to pretend it is old. And doing a pour job of it.