Punchy Promise for the 2021 Bronx Streetfighter
By BruceMontcombroux

The Motor Company's sportbike might be its toughest sell to date.

 

Yeah sure, here we go again....remember Buell. The MoCo (AMF) was also the parent company of MV Agusta. This effort is too late to the party.
Harley should have stayed with the Buell line realizing that the sport bike side of the business would never come close to the cruiser/touring market they have dominated for years.
Sport bikes have racing heritage, designs and innovation come from the track. So back into racing? Remember the dirt track thing.....you give up too early when the going gets tough.
Message to the MoCo: "stick with your strengths and make real motorcycles, just acquire a real sport bike company because it would be cheaper in the long run"

 

Since they still own the rights to Buell they should have just restarted that name and put all these new releases under it. The Livewire, Panamerica, and the Bronx. Hell, the last two could claim some design heritage from the buell models!! Would be a stretch for sure....but still.

 

Well, sure, they could do that if they wanted to kill any chance of actually selling any. Why would they want to do that? The whole point of these new lines is to expand the Harley brand.

 

Do they actually still own the rights to Buell? I was under the impression that Eric Buelle went on his own and made a couple of Buell Superbikes?




They even started making Buells again without Mr. Buell in 2018.


So did they have to purchase the rights to the Buell brand when Harley and Buell separated in order to continue to use the brand name?

Getting back to the subject, I think the street fighter is a great looking bike and I will have one as my second bike as soon as I can after they are released.

 

I think this looks cool. And while I'm not sure it LOOKS distinctive enough to make a big impression in the segment, I think it should sound cool enough to make an impression on some buyers. Maybe that's me just truly wanting to see Harley branch out, but I'm keeping my fingers crossed.

 

The key is the name, Harley sold Buells, Erik Buell had Erik Buell Racing, EBR, and one or two other names since then. The names are similar but not the same.