Show the bike with great fit and finish like they have now, but it has a 21st century motor with liquid cooling and TOHC, and pushes over 100 horsepower from the factory. Nevermind, they don't make that one. better stick with the lifestyle.

 

This one, and "Biker Clause" were always my favorite HD commercials.

 

No music, just engine at idle, low volume. Increases in revs and volume until the end of the spot at a full blow howl.
Two guys and a girl having a couple of burgers. Two helmets on the table. Girl is very conservative and well groomed. All three get up and leave together. The guys start to put their helmets on...the girl takes the helmet from him and puts it on herself. One of the guys put his on and the guy and girl ride off together. The other guy just shakes his head and shuffles off down the rode...like a lost soul...
Girl has HD jeans with logo on her *** pocket. Guy has HD helmet with Logo.
No words until the HD logo appears at closing and then a narrator says...
Harley Davidson...they are not for everyone.

 

A bunch of old, fat guys sitting in front of the dealership on Saturday morning, drinking coffee, eating donuts, and belching and farting. A minivan full of hot Soccer Moms pulls up, screeching to a halt. Hot Soccer Moms pile out, and rape all the old fat guys, double-teaming some of them. They all run back into the minivan, and do a burnout on the getaway. The old, fat guys just lay there wheezing with their pants down around their ankles. Panning across the bottom of the screen:
FREE COFFEE, DONUTS, AND BROTHERHOOD EVERY SATURDAY!

(And they should run this commercial during SOA reruns.)

 

To me its about the bikes "soul". The if I have to tell you, you won't understand stuff.

My best explaination to people when explaining why I ride HD compared to the other stuff, is by using a muscle car comparison. I ride a HD because it's like buying a brand new '70 302 Boss Mustang or '72 Hemi Cuda or hoped up '57 Chevy. Most can understand that. It's American iron with soul. They get that concept.

So imagine a guy at a stop light in his nice muscle car of choice, in the lane to the left pulls up some stupid "ricer" Honda and then pulling up to his left is some preteniuos old fart in a Mercedes or Lexus. Light turns the green and the ricer burns it up tail swinging back and forth like an idiot, and the to the right shows him holding the Grey Poupon listening to some opera. The guy flicks the radio on to some great Merian rock and roll and pulls away. It's a quick not well thought out idea, but somehow that same dude could be shown morphing into riding his FatBoy...

I don't know. That is why I am not in advertising. But it does help me explain the HD to the ignorant sometimes.

 

Bikes and babes. ***** don't hurt

 

You can have one of these,!!!




Or U can have one of those.
http://abclocal.go.com/wtvd/story?se...ter&id=8839520






.

 

****. Nuff said.
Oh, and remember to throw in gratuitous shots and slow mo pans of waving, do rag tying, gas cap placement, and sepia footage of assless chaps, fingerless gloves, flipflops n shorts. End with a posse riding into a horizon thats actually a skyline made of different types of shocks, and tranny/engine oil bottles.
On second thought, substitute all the above for ****.