A couple friends and I were talking about what kind of percentage markup(invoice-MSRP) the dealers are working with now. Some say as high as 20% and others believe as low as 12%. Anyone have any knowledge on this topic?

 

A friend of mine works at the local HD Dealer part time. On tools, maintenance items, etc he gets 33% off.

 

And HD is still making money off of him.
Gary D.

 

Minimum dealer profit on all but bikes is 40% alot of items keystone(100%?)

 

I would believe 20 to 25 on bikes. 40 of parts/access and clothing. Maybe more on clothing if they can give 50 off for a clearence.

 

It depends which types of items you are talking about. Almost all clothing as about a 200 to 300 percent markup, there parts I would bet have 50 percent easy. Different items have different markup. I worked retail for 5 years doing electronics and purchasing. So i'll tell you about that.

T.V.'s....Between 30 and 40 percent somtimes as low as 20 percent.
VCR's are about the same.
Speakers were always high at between 50 and 70 percent markup.
Audio equipment was 30 to 40.


Point being, don't fell like they are getting the shaft when they give you 20% off. Believe me they are still making plenty of money and so was I when I worked in retail, I made commission for most of the time so I paid special attension to the profit since that what I was paid on.

 

Sorry guys, but most of you are wayyyyyyy too high. I work at a Harley dealership and I can guarantee no one is making 2 to 3 hundred percent markup on anything, including clothes. I won't say what the exact markup is on bikes or anything else, but the lowest percentages mentioned in this post are pretty close. You have to remember that a Harley dealership is a franchise and we have to pay their prices for clothing, parts and bikes, we don't get to haggle over prices......then there's franchise fees, promotional fees, brochures, catalogues, etc, etc.....

 

Who cares what they make? You have choices and if you can find it cheaper than buy it. If you like the HD stuff than buy that. It is what makes us stockholders happy.

 

When the Dealers do their twice annual open houses and they have the 20% off sales..do they pay less for the good from Harley at those times?

I worked in a grocery store and I think things averaged out to cost twice as much as the store paid for them.

 

Hey Atomic,

No, we pay the same price, it's usually stuff we already have in stock anyway.

BTW, Great looking Deluxe