Well, considerring Victory isn't selling too many out of their dealerships, thi sis a good move on their part. They make a good bike but they're small potatos in terms of bike sales.
Are you really going to try and pass that discolored and wrinkled shirt as new stock for sale at The Mart?! Stop trying to swap your unwanted goods for new clean T-shirts at department stores. Do your laundry.
I am willing to bet that the majority of Wal-Mart shoppers do not even know who Victory is!!!! Many will simple assume that it is a Wal-Mart brand shirt and just walk on by. Yes, there will be a few who know the brand, but for the majority it will be another "low" priced Wal-Mart design. Nothing more, nothing less!!!!!!!
I've looked at Harley shirts and it will be a cold day in lower Alabama in July before I would ever pay $49 for one. This last Thunder Beach I thought about getting a Walton Beach HD shirt but picked up an oil filter and wrench instead.