Marvel comics and Harley Davidson

http://adage.com/mediaworks/article?article_id=139852

excerpt:

In another example of using a partner to reach a different sort of consumer, Harley-Davidson will be selling apparel and accessories for newborns, infants and toddlers. The merchandise will use both images of Harley-Davidson cycles and logos with Marvel-style art. "Particularly in the youth category, many of [Marvel's] characters are natural, and some of the characters are already on motorcycles," said Joanne Bischmann, VP-licensing, Harley-Davidson.

OCC getting into the act as well


Paul Teutul super hero!

 

 

There is something wrong with having Paul Sr. in a Marvel image with Wolverine, Hulk, and Captain America.

Personally, I think it would be smart for Harley to have their bikes positively portrayed in Marvel comics.

 

It make's sense! Get'em interested in Harleys early.. BRILLIANT! "Now that's thinking with your dip stick JIMMY!"

 

Whatever works right. If it helps then great!

 

So cute!!!! Baby's first speeding ticket....

 

 

It sounds like a good idea. As long as Harley and Paul Sr. don't have to appear together that is.

 

Reminds me when Apple donated abunch of Mac's to schools. Brain washed a whole generation

 

The Marvel comics approach misses the mark.

Generation X and Y do not identify with Marvel's popular characters.

If Harley wants to reach a younger demographic, they should align with cell phone makers, X Games, Taco Bell, the WWE, Monster, Red Bull, video game software and hardware manufacturers and others. This is what the younger demographic is into, not comic book characters.

I do marketing communications for a living. I continue to see Harley's communications to youth and minorities miss the mark. I wish could help them.