Harley's new youth marketing strategy
#21
10-23-2009 | 09:59 PM
Tourer
Joined: Jan 2009
Posts: 265
Likes: 0
From: Central Illinois
I don't think Gen X/Gen Y is the age bracket they're shooting for with this campaign, I think they're shooting for little kids. Which is fine, get 'em aware of the brand early (though if they live in a Harley family, it's not likely that they won't be aware of the brand from an early age).
#22
10-23-2009 | 10:03 PM
Club Member
Joined: Oct 2007
Posts: 30,914
Likes: 15
From: Springfield, Ohio
It dumbfounds me why Harley won't do the obvious.........sell something sharp for 5-6K.
Someone in here awhile back had an idea about smaller displacement replicas of vintage models.
I think that would work well myself and get more people interested. The number 1 reason the younger gen doesn't buy Harleys is the price.
Are you listening, Harley?
Someone in here awhile back had an idea about smaller displacement replicas of vintage models.
I think that would work well myself and get more people interested. The number 1 reason the younger gen doesn't buy Harleys is the price.
Are you listening, Harley?
#23
10-24-2009 | 12:20 AM
Road Warrior
Joined: Nov 2007
Posts: 1,285
Likes: 0
From: Olympia Wa.
so few words yet so much meaning!
I totaly agree with you
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