Harley's new youth marketing strategy
#11
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Harley-Davidson, Marvel Comics and a Teutal in the same sentence...
Someone got paid to come up with marketing strategy like that?
Just when it looks like things have hit bottom, someone grabs a shovel and starts digging...
Someone got paid to come up with marketing strategy like that?
Just when it looks like things have hit bottom, someone grabs a shovel and starts digging...
#13
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My 22 year old daughter got her motorcycle license earlier this year. I asked her if she heard of Marvel comics. Her response was "What?"
#14
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I'm 43 and I have heard of Marvel comics, never bought or read one. The only characters I would recognize would be those that made it to TV.
#18
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The Marvel comics approach misses the mark.
Generation X and Y do not identify with Marvel's popular characters.
If Harley wants to reach a younger demographic, they should align with cell phone makers, X Games, Taco Bell, the WWE, Monster, Red Bull, video game software and hardware manufacturers and others. This is what the younger demographic is into, not comic book characters.
Generation X and Y do not identify with Marvel's popular characters.
If Harley wants to reach a younger demographic, they should align with cell phone makers, X Games, Taco Bell, the WWE, Monster, Red Bull, video game software and hardware manufacturers and others. This is what the younger demographic is into, not comic book characters.