Well - they've got to figure out how to drop the average buyer age down a bit. I guess they figured they could do that with a number of initiatives including Buell, the Italian company and the VROD (or what ever it's called). Seems they spread themselves too thin and are surviving on us old farts. I look to see what they can do with the watercooled engine in some new frames - maybe in the Buell and sportsbike range where it likely belongs.