Harley has a new CEO
#1
Harley has a new CEO
SAN FRANCISCO -- Harley-Davidson Inc. said late Monday that Keith Wandell will become president and chief executive officer, effective May 1. Wandell, 59, will succeed James Ziemer, who is retiring. Wandell is currently president and chief operating officer of Johnson Controls Inc.
#4
Here is a pretty good link on him
http://www.jsonline.com/business/42550397.html
He currently does not have a bike, although his brother does ride and he has ridden his brother's bikes. One scary bit, he is talking about new markets LIKE DIRT BIKES, haven't we been down this road before? At least he recognizes that a big piece of Harley is the brand and the tradition.
http://www.jsonline.com/business/42550397.html
He currently does not have a bike, although his brother does ride and he has ridden his brother's bikes. One scary bit, he is talking about new markets LIKE DIRT BIKES, haven't we been down this road before? At least he recognizes that a big piece of Harley is the brand and the tradition.
#6
Join Date: Jan 2007
Location: along the shore of Mishigami
Posts: 15,718
Received 4,770 Likes
on
2,533 Posts
Johnson Controls Inc. (JCI) has four plants in the area here and are anticipating deep cuts and layoffs. I am wondering if this guy is a real deal or one to thin the forces.
#7
Seems like a good decision. An outsider has not personal biases or loyalties to any particular program or project. No agenda.
He just knows that he has to make objective decisions about evolving the brand within a dynamic and diminishing market.
As for dirtbikes, I disagree. That market is already diluted with too many brands.
He just knows that he has to make objective decisions about evolving the brand within a dynamic and diminishing market.
As for dirtbikes, I disagree. That market is already diluted with too many brands.
Trending Topics
#8
I don’t know how a guy can effectively run H-D if he is not rider. The old saying, “If I have to explain, you won’t understand.” applies in this situation. I don’t think you can truly appreciate what Harley-Davidson IS if you haven’t already felt led to discover it. If this man, at age 51, has never felt led to buy a motorcycle (and, Lord knows he has the money), then he is never going to be in it for the love of the hobby or of “the brand.”
Let’s be honest, running H-D is not like running Honda. You can’t dryly discuss Harley-Davidson as “the brand.” Harley-Davidson transcends brand in the marketing sense. Remember when AMF bought H-D? They thought of it as “a brand” too. They treated it like one and they nearly ruined it.
Harley-Davidson is a passion for millions of Americans. It is also part of the fabric and heritage of America. It should never be operated as “a brand” because it is not one. Don’t try and market Harley-Davidson. Support the genuine kinship that used to come with owning one and people will come to H-D because they’ll want to be a part of that. The “brand” will speak for itself.
Let’s be honest, running H-D is not like running Honda. You can’t dryly discuss Harley-Davidson as “the brand.” Harley-Davidson transcends brand in the marketing sense. Remember when AMF bought H-D? They thought of it as “a brand” too. They treated it like one and they nearly ruined it.
Harley-Davidson is a passion for millions of Americans. It is also part of the fabric and heritage of America. It should never be operated as “a brand” because it is not one. Don’t try and market Harley-Davidson. Support the genuine kinship that used to come with owning one and people will come to H-D because they’ll want to be a part of that. The “brand” will speak for itself.
#10
I don’t know how a guy can effectively run H-D if he is not rider. The old saying, “If I have to explain, you won’t understand.” applies in this situation. I don’t think you can truly appreciate what Harley-Davidson IS if you haven’t already felt led to discover it. If this man, at age 51, has never felt led to buy a motorcycle (and, Lord knows he has the money), then he is never going to be in it for the love of the hobby or of “the brand.”
Let’s be honest, running H-D is not like running Honda. You can’t dryly discuss Harley-Davidson as “the brand.” Harley-Davidson transcends brand in the marketing sense. Remember when AMF bought H-D? They thought of it as “a brand” too. They treated it like one and they nearly ruined it.
Harley-Davidson is a passion for millions of Americans. It is also part of the fabric and heritage of America. It should never be operated as “a brand” because it is not one. Don’t try and market Harley-Davidson. Support the genuine kinship that used to come with owning one and people will come to H-D because they’ll want to be a part of that. The “brand” will speak for itself.
Let’s be honest, running H-D is not like running Honda. You can’t dryly discuss Harley-Davidson as “the brand.” Harley-Davidson transcends brand in the marketing sense. Remember when AMF bought H-D? They thought of it as “a brand” too. They treated it like one and they nearly ruined it.
Harley-Davidson is a passion for millions of Americans. It is also part of the fabric and heritage of America. It should never be operated as “a brand” because it is not one. Don’t try and market Harley-Davidson. Support the genuine kinship that used to come with owning one and people will come to H-D because they’ll want to be a part of that. The “brand” will speak for itself.