The marketing wonks at the MoCo have been at it again. The new theme now showing up in pop-ups and elsewhere is "Ride True".

With by-lines like "These Truths Are Self-evident". And a click-on that says, "Find Truth Here".

It kinda works, I think. Wish I was a marketing wonk... guess you have to go to M W School for that.

 

I hear ya. Where'd you get that kickstand? I love it!!

 

The kickstand, and other really cool & high quality chromies come from Image Motorcycle Products. Search engines will find them. Wifey got that stand for me for Christmas a couple years ago. Pretty pricey but the metallurgy has to be bombproof and machining perfect for a jiffy stand. Look at their eagle claw jiffy for a great one!

Wifey just keeps buyin me this stuff!

 

My wife has been to marketing wonk school. She doesn't think much of the MoCo's marketing. Neither do I. A little less fake flash and a little more real USA might work better. I think they are trying to kill the brand.

 

It beats Army Strong...There is marketing wonk, then there's Army Marketing Wonk