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More Harley Dealers Marking Up New Bikes Over MSRP

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  #1  
Old 09-22-2021, 08:50 PM
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Default More Harley Dealers Marking Up New Bikes Over MSRP

More Harley Dealers Marking Up New Bikes Over MSRP
By Brett Foote

Supply and demand are prompting some dealers to take advantage of the situation.
 

Last edited by Curated Content Editor; 09-22-2021 at 08:54 PM.

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09-22-2021, 10:00 PM
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Default Over MSRP

" A motorcycle is not a necessity, if one is willing to pay they are not being taken advantage of."

True. A motorcycle is not a necessity. That is why l will not pay MSRP or over for one, for anything for that matter. This too shall pass. I didn't pay over or even MSRP in the 90's when folks were on waiting lists to get a Harley.. Made a deal on a 97 Road King waited four months to get it, paid the owner of the dealership the price we agreed on, paid him in full, and rode it home. Some maybe "willing"to pay over or MSRP, some are not.
 
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Old 09-22-2021, 08:55 PM
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You really don't understand free market dynamics, do you? Every commodity price fluctuates based on supply and demand. A motorcycle is not a necessity, if one is willing to pay they are not being taken advantage of.
 
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  #3  
Old 09-22-2021, 10:00 PM
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Default Over MSRP

" A motorcycle is not a necessity, if one is willing to pay they are not being taken advantage of."

True. A motorcycle is not a necessity. That is why l will not pay MSRP or over for one, for anything for that matter. This too shall pass. I didn't pay over or even MSRP in the 90's when folks were on waiting lists to get a Harley.. Made a deal on a 97 Road King waited four months to get it, paid the owner of the dealership the price we agreed on, paid him in full, and rode it home. Some maybe "willing"to pay over or MSRP, some are not.
 
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  #4  
Old 09-23-2021, 04:53 AM
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Potential buyers have a choice. They can vote with their wallets. If someone doesn't want to pay over MSRP for a motorcycle they can walk out the door.

This is all Econ 101 stuff.
 
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  #5  
Old 09-23-2021, 08:01 AM
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"Free Market" is exactly why I would take my business elsewhere. I see it as price gouging and they can kiss my patootie. Dealerships that mark up have shown their true colors and you can bet they didn't pay more for them. There are plenty of bikes on sale elsewhere, especially if you are willing to travel a little ways.
 
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Old 09-23-2021, 08:06 AM
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This isn't just happening on Harley motorcycles. It's pretty much happening on everything right now.
 
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Old 09-23-2021, 08:06 AM
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It's really simple. You simply tell the dealer you aren't paying the surcharge. They will still sell you the bike, I promise.
 
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Old 09-23-2021, 08:32 AM
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Originally Posted by Crispy
It's really simple. You simply tell the dealer you aren't paying the surcharge. They will still sell you the bike, I promise.
.
Or they won't sell you the bike and wait for a buyer who's willing to pay more to come along. It's the dealerships right to do that. Either way potential buyers aren't being forced to pay anything they aren't comfortable paying.
 
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  #9  
Old 09-23-2021, 08:39 AM
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Originally Posted by RET_SCPO
.
Or they won't sell you the bike and wait for a buyer who's willing to pay more to come along. It's the dealerships right to do that. Either way potential buyers aren't being forced to pay anything they aren't comfortable paying.
I bought a new bike 3 weeks ago. Went to 3 dealers. All of them were happy to remove the surcharge and let me pay MSRP. The dealer I bought from even threw in $1k in parts to win my business over the other two. I highly doubt many dealers are going to let you walk over the surcharge. The demand isn't as high as they'd have you think. They're clearly able to still make money without the surcharge, and even under MSRP.
 
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  #10  
Old 09-23-2021, 09:23 AM
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Anything is only worth what people are willing to pay for it. When certain things don't sell well they always lower the price. I am outof the bike, auto, home market for now.
 


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