Originally Posted by Daytona Fat Boy

No one is saying you have to sell every bike at that kind of profit. If you hit a few home runs from people who pay MSRP (or close to it) plus the B/S Dealer Fee, your store would be in a position to sell a bike at a low profit now & then. If you do sell a bike at a low price, you'll now have the opportunity to make some more money on the F/I and accessories.

The aggressive dealers I know are trying to maintain an average profit. This puts them in position to take the low profit deal now and then. Once again, not every deal. So if they have a slow moving bike sitting on the floor for 90 days, they sell it. If they get a customer who makes a low offer on a slow moving color, they take the deal & replace it with a fast selling color. If they have a fast selling model in a popular color, they hold out for a high profit.

Those aggressive dealerships may not sell every customer, but they never "laugh you out of my dealership......" Sometimes after shopping around, the customer may realize his offer is too low, but the chances of that customer returning to a store that "laughed him/her out of the dealership", is pretty low.