Why is Harley riding on a decline?
#721
02-25-2018, 10:40 PM
Extreme HDF Member
In the 4th qtr 2017 sales dropped 9.6% over the 2016 4th qtr units. But revenue rose 12% to over 1 billion dollars because buyers were selecting the anniversary models, touring models and CVO's over the lower cost models.
So much for folks not being able to afford them.
Sell less units and make more money. Way to go Harley!
So much for folks not being able to afford them.
Sell less units and make more money. Way to go Harley!
#722
02-26-2018, 06:01 AM
Seasoned HDF Member
Join Date: Mar 2014
Location: South Central Indiana
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In the 4th qtr 2017 sales dropped 9.6% over the 2016 4th qtr units. But revenue rose 12% to over 1 billion dollars because buyers were selecting the anniversary models, touring models and CVO's over the lower cost models.
So much for folks not being able to afford them.
Sell less units and make more money. Way to go Harley!
So much for folks not being able to afford them.
Sell less units and make more money. Way to go Harley!
I don't know what's making you so giddy. This troubles me as a Harley Davidson owner.
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TenMidgets (03-01-2018)
#723
02-26-2018, 06:14 AM
Ultimate HDF Member
Baby boomers want to blame the drop in sales on millennials for not caring, yet they also tear apart the wannabe’s, RUB’s, and posers for buying bikes and “pretending” to be bikers. You can’t have it both ways. I’d rather see the drop in sales and only have to deal with the people who truly want to ride out on the road over someone who got a HD just because they want the “image” yet only ride 850 miles a year.
Sales will drop, HD will have to downsize, dealerships will close, but HD isn’t going to vanish, there will always be a market.
Last edited by Cygnusx51; 02-26-2018 at 06:16 AM.
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Jackpot Johnnie (02-26-2018)
#724
02-26-2018, 06:24 AM
Club Member
#725
02-26-2018, 06:34 AM
Ultimate HDF Member
Last edited by Cygnusx51; 02-26-2018 at 06:36 AM.
#726
02-26-2018, 06:41 AM
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That’s what it takes, creating the interest when they’re young. Look at the comments here about how many of us members had bikes starting off at a young age and our parents rode. If someone doesn’t buy their first bike until they’re 55-60 and their kids are starting in college, most likely those kids aren’t going to be interested in it because they weren’t brought up around it. There’s always exceptions, but overall, that’s what’s happening now.
Last edited by Dr.Midnight; 02-26-2018 at 06:42 AM.
#727
02-26-2018, 07:49 AM
Club Member
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Bluesrider.df (02-26-2018)
#728
02-26-2018, 08:05 AM
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Older pic and we've since upsized the machines but Im doing my part! Youngest (son in the background) started at 3 on a CRF50F with training wheels. At 8 he's an amazing rider, makes me proud when Im following them on the trails but scares me too as any parent would be.
#729
02-26-2018, 08:25 AM
There reaches a saturation point.
A lot of us that bought Harley's in the past like our bikes and have no plans on trading them in or buying another for a while.
Then you got the posers or whatever you want to call them that buy a bike and then hardly ever ride them. A few years later they put it up for sale. We got a glut of used bikes for sale which heavily cuts into new bike purchases.
There is still a lot of people riding Harley's and there a lot of them parked. Think about it this way ... look around at work or look at your neighbors ... how many of them will ever ride a motorcycle?
I think Harley Davidson was wise to cut back on the models. At least right now. It did get to a point that a lot of people bought them as a symbol. They sold a lot of twin cams .. that's for sure.
A lot of us that bought Harley's in the past like our bikes and have no plans on trading them in or buying another for a while.
Then you got the posers or whatever you want to call them that buy a bike and then hardly ever ride them. A few years later they put it up for sale. We got a glut of used bikes for sale which heavily cuts into new bike purchases.
There is still a lot of people riding Harley's and there a lot of them parked. Think about it this way ... look around at work or look at your neighbors ... how many of them will ever ride a motorcycle?
I think Harley Davidson was wise to cut back on the models. At least right now. It did get to a point that a lot of people bought them as a symbol. They sold a lot of twin cams .. that's for sure.
#730
02-26-2018, 06:51 PM
Grand HDF Member