HARLEY-DAVIDSON FOUNDATION PRESENTS $1 MILLION GRANT TO DISABLED AMERICAN VETERANS

ATLANTA (August 4, 2010) – Harley-Davidson, Inc. (NYSE:HOG)
yesterday announced the awarding of a second $1 million grant from the
Harley-Davidson Foundation, Inc. to the non-profit organization, the
Disabled American Veterans (DAV). Harley-Davidson’s relationship with
the DAV dates to 2006, when the Harley-Davidson Foundation made a prior
$1 million grant to the organization. The new grant announced yesterday
at the DAV National Convention in Atlanta is designated for continued
funding of the DAV’s Mobile Service Office (MSO) program over the next
four years.

“We are proud to continue our relationship with the DAV and help
the organization support veterans of all generations,” said Gail Lione,
President, Harley-Davidson Foundation. “Veterans have always been
important members of the Harley-Davidson family and partnering with the
DAV is an ideal way to support them and recognize their contributions to
our country.”

The DAV MSO program increases veterans’ accessibility to benefits
by literally putting service offices on the road. Since 2007, this
program sponsored by Harley-Davidson — dubbed Harley’s Heroes® — has
visited thousands of sites across the United States, providing important
counseling and assistance to help tens of thousands of veterans secure
the benefits to which they are entitled from the Department of Veterans
Affairs, the Department of Defense, and other government agencies.

“Harley-Davidson not only represents freedom and patriotism, the
Company backs up its brand and generously supports those brave men and
women whose sacrifices protect our nation,” said DAV National
Adjutant/CEO Arthur H. Wilson. “Through the support of the
Harley-Davidson Foundation, DAV representatives have visited nearly 300
dealerships across the nation on the Harley’s Heroes tour, delivering
free benefits assistance to disabled veterans and their families through
our Mobile Service Office program. It’s hard to put into words just how
much the Harley’s Heroes program has meant to thousands of sick and
wounded heroes.”

Founded in 1920 by disabled veterans returning from World War I,
the DAV has continually represented the unique interests of the men and
women who bear the wounds and scars of war. Through their network of
110 National Service Offices, 10 mobile service offices, and Transition
Service Officers at more than 100 military installations, the 1.2
million member DAV builds better lives for all America’s disabled
veterans and their families. In 2009, DAV represented nearly a quarter
of a million veterans and their families in their claims for VA
benefits, obtaining for them nearly $4.5 billion in new and retroactive
benefits.

To learn more about Harley-Davidson’s support of veterans, visit,
www.harley-davidson.com, including the “Salute to Veterans” page.

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Harley-Davidson, Inc. is the parent company for the group of
companies doing business as Harley-Davidson Motor Company (HDMC),
Harley-Davidson Financial Services (HDFS), Buell Motorcycle Company
(Buell), and MV Agusta. The Harley-Davidson Foundation, Inc. is a
non-profit organization supporting the communities in which the Company
has facilities and selected national causes including veteran’s
initiatives.