Harley-Davidson Can Apparently Teach the Church a Thing or Two
New book pushes the virtue of family and community that Harley-Davidson does so well.
Harley-Davidson is, among many things, an American institution. One of its most iconic, historic, and important entities. And they got there not only by building motorcycles that people wanted to buy, but also by building a brand. A brand that resonates deeply with a large group of people. But instead of focusing on only one particular group of people, the world of Harley connects people of all types.
That connection, which has endured for over a century, is apparently something that the church lost somewhere along the way. At least that’s the concept behind a new book entitled What the Church Can Learn From Harley-Davidson, written by David E. Cole. Right off the bat, it peaked our interest. Mainly because like a sweet new motorcycle entices you to ride it, a good book title entices you to pick it up and read it.
And we must admit, we haven’t seen a more intriguing book title in quite some time. But what the heck is it all about? Apparently, Cole has a little experience with both entities. He’s a former pastor who also happens to be a Harley-Davidson enthusiast. And he points out that both have gone through their own tumultuous periods. Harley in the late 70’s, when it was deep in debt and carrying a tarnished reputation. The church, well, today.
Cole’s idea centers around Harley’s willingness to accept anyone who wants to ride one. That’s why we’re such a diverse group, and also why we feel a sense of belonging. On the other hand, Cole notes that the church is in the same boat Harley once was – in debt and carrying a tarnished reputation. Hence, they can turn things around by following Harley’s blueprint.
It’s an interesting concept, and looks like an interesting read. And it highlights one thing we already know. Harley-Davidson enthusiasts are one big family. No matter what our differences might be.
