AMA Pro Flat Track Gets a New PR Firm to Bring It to the Big Leagues
As some of you are aware, we’ve been covering the AMA Pro Flat Track Series lately. Why, because flat track racing is one of the coolest and oldest forms of motorcycle racing in the world. The thrill of seeing Harleys and Indians in the 20s and 30s flying around a mudding, rutted track sideways was amazing, and it’s still amazing to this day.
Now, I’ve said in the past few articles that Flat Track racing should come to the mainstream once again. That the skilled riders and amazing bikes should have more of a forum in the public consciousness, well, it looks like that will be happening thanks to the help of the AMA Pro Flat Track Series selecting JMPR as their new PR Agency.
JMPR is the PR firm that also represents McLaren, Bugatti, and Bentley Motors, and will now apply that same level of brilliant marketing to the AMA Flat Track Series. “Flat Track racing is unlike any other sport in existence,” said JMPR President, Joseph Molina. “It’s a uniquely American extreme sport with a storied history dating back nearly a century, and has launched the careers of many of the world’s most successful motorcycle racers. We’re looking forward to helping breathe new life into this coveted sport and bringing AMA Pro Flat Track back to the forefront of popular culture.”
With this merger, we hope that we can bring you more Flat Track news, as well as some more event coverage and possibly what it’s like to ride these amazing machines. So stay tuned.