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Wal-Mart announced that, sometime in 2009, it will begin offering customers
a new discount item .... Wal-Mart's own brand of wine.
The world's largest retail chain is rumored to be teaming up with Ernest &
Julio Gallo Winery of California to produce the spirits at an affordable
price -- in the $2 to $5 range.
Wine connoisseurs may not be inclined to put a bottle of the Wal-Mart brand
into their shopping carts, but "There is a market for inexpensive wine."
said Kathy Micken, professor of marketing at University of Arkansas ,
Bentonville.
"However, branding will be very important." Customer surveys were conducted
to determine the most attractive name for the Wal-Mart wine brand.
The top surveyed names in order of popularity were:
1. Chateau du Traileur Parc
2 White Trashfindel
3. Big Red Gulp
4. World Championship Riesling
5. NAS-CARbernet
6. Chef Boyardeaux
7. Peanut Noir
8. Ah Kain't Believe it's not Vinegar
9. Grape Expectations
10. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either white meat
(Possum) or red meat (Squirrel).
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2007 Pacific Blue Pearl Ultra Classic
Wal-Mart Brand Wine
