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I put mine between the metal piece between the front two down tubes. There was already a hole there, so I just zip tied it there, and looks great. My little next door neighbor bought me mine, as he'll be a future Harley rider!
On my softail I removed the rear running light cover ( wrap tape around the flathead screwdriver first). Then removed the bulb.
I put a small piece of shrink-wrap on the lace that came with the bell and threaded it through the center hole. Then I snaked the left lace BEHIND the tail-light wires and tied both lace ends with a square knot and slid the knot behind the light socket. Now reinstall the bulb !!! Nice clean install and the shrink wrap prevents the bell from flipping around and hitting the fender or light assembly. All in all it took about 15 minutes.
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